Consumers want privacy: how can companies force it? – Web Hosting | Cloud Computing | database

Data privacy becomes an increasingly significant talking point with each passing day as cybercrime increases. The data you produce is valuable, even if it’s not tangible. Therefore, customers respond to these threats in many ways. Some may feel helpless, unsure where to begin. However, others may take matters into their own hands. For example, customers may refuse or leave services that violate their privacy. After all, more private browsers and apps are slowly gaining momentum.

Hence, consumers want privacy and security. But how can companies compel? Some practices are deeply ingrained, making changes difficult. Well, that’s what you can determine in this piece.

Are current data privacy laws effective?

Governments around the world have taken into account the wishes of users. In many countries, laws and regulations instruct companies on how to handle their customers’ data. But are they effective at keeping up with ever-changing technology? Unfortunately, this is not always the case.

It’s not just about application, but about the areas they cover. The General Data Privacy Regulation (GDPR) in the EU is a prime example. While he says companies should have a reasonable level of security around user data, he struggles to pin down what reasonable security it means. Therefore, these documents are reviewed and adapted on a regular basis.

Methods that allow Big Tech to mine your personal data

Despite legal measures, there are many ways companies can legally mine your data. These include, but are not limited to, the following.

Privacy and License Statements

When installing any software, you often come across a license and privacy agreement that is too long to read in one sitting. While several companies have cut it down to make it more understandable to the average user, some still stick to long documents.

By accepting, you may be consenting to the developer collecting and using your data, including allowing it to be shared with third parties. You can also waive your right to take legal action against the company if your data falls into the wrong hands.

Cookies and page view statistics

While it may be illegal for any website to collect information directly from users without their consent, it is possible to circumvent the regulations by using cookies and page view statistics. The company might say it’s to “curate the user experience,” but it can get the analytics it needs to identify you personally. They just need your IP address, fields of interest and email ID to identify you.

App permissions

Your phone has more than enough data for any developer to know who you are. When you provide app permissions like microphone and text messages, they often remain valid if the app is installed on the phone.

During that time, the app can read all your texts, record your conversations and view your folder activity as per the permissions you have granted. This gives it enough data to personally identify any user, while also gaining access to their cards and bank accounts.

Fortunately, several smartphone manufacturers offer wired solutions that only let apps use your phone’s data when you let them. However, it has yet to become mainstream, especially with Android smartphones.

How companies can rebuild customer trust in digital privacy

Businesses can become more transparent and loyal to their customers. A technology company can use one of the following methods to help its users rebuild trust in them:

  • Be specific about how they process their user data and where they share it.
  • Using secure servers to store user data so it stays out of the reach of the government or data brokers.
  • Notify users whenever they make changes to their privacy policies or update their data collection mechanisms.
  • Using only necessary statistics from a website or app with users’ explicit consent.

How can users aim for data privacy?

Since you can’t rely on corporations or the government right now, you have to take matters into your own hands. The following tips can help you regain control over the privacy of your data.

Share only the information you need

If you don’t share your information digitally, it won’t be there to be stolen. That’s why it’s a good idea do not use real names, dates of birth, addresses and similar information unless necessary. Use aliases if you feel you don’t need a long-term connection to a service. Also, it’s best to use a family member’s phone number for online orders.

Review of website/app preferences

It’s worth reviewing your app and website preferences from time to time. You can do this from your browser or smartphone in the Privacy section in Settings. Revoke permissions you don’t want or are applicable for services you no longer use.

Installing a reputable antivirus

Modern antivirus software helps you stay one step ahead when it comes to data privacy. They monitor all connections to your system and alert you to any active trackers that may be transmitting your personal information across the Internet.

Using a VPN

a Virtual private network (VPN) masks your computer’s IP address. It also encrypts all data packets in/out of your PC. This way, online entities cannot get as much data about you. Also, even if hackers successfully intercept your connection, a VPNs for Windows should keep it scrambled. Thus, malicious individuals will not be able to obtain valuable data.

Summary

There is a long time when the legal system finally catches up with the big tech companies. We hope this piece has provided an excellent point of view on the fact that consumers want privacy: how can companies compel? It’s simple: by being honest and helpful.

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