The software development company cooperates with the startup of the global network of dietitians

FUSION OF IDEAS & Cultural Partnership

“We pride ourselves on maximizing budgets and developing customized and scalable mobile app and software solutions. Developing a mobile app for culture has given our team great insight into our diet and health,” Tyler Harmor, CTO, FUSION OF IDEAS

The software development company cooperates with the startup of the global network of dietitians

How the launch of an American-made mobile app is crossing cultural boundaries.

A powerful new app has hit the market following extensive research into the complex interchange of culture, norms and diet. The culturd, East Coast-based startup partnered with West Coast mobile app and software development company FUSION OF IDEAS to create and design an easy-to-use mobile app for the Google Android and Apple platforms.

While there are significant disparities in health and life expectancy across cultures, nutrition is a common driving force for optimal health. Culture is an essential factor in food choices, and food choices drive health outcomes. While dietitians are food and nutrition experts, they are not food and nutrition experts across all cultures. And this is where cultured has identified a significant market demand and opportunity. “There is no question that one’s diet can affect both short- and long-term health,” said culture co-founder Michael Haynes, “but few have made the connection between culture-specific nutritional orientation and positive health outcomes”. Additionally, research shows that healthcare professionals with the same racial/ethnic background have better trust and better rapport with their patients, which contributes to improved health outcomes. Haynes’ wife and culturd co-founder, Sue-Ellen, a registered dietitian with 15 years of experience caring for people from diverse backgrounds, recognized the power of nutrition and its cultural connection. When asked about the culturd app’s core audience, Haynes replied, “Our app is for people of all ethnicities looking to improve their health without sacrificing their culture. It also supports several dietitian entrepreneurs and is a powerful tool for others healthcare professionals and organizations seeking access to diverse nutritional expertise”.

The husband-and-wife duo, with an extensive network of dietitians and a solid business plan, set their sights on developing a digital health app that would match dietitians and clients based on cultural alignment. However, choosing a software development partner to bring the culture plane to a global audience would be a challenging task. Like many looking for mobile app software and services, the startup needed to ensure its data and intellectual property were secure. The culture also required an economic plan and the option for ongoing maintenance as their business grew.

As culturd’s unique commercial offering, FUSION OF IDEAS is an outlier in the sea of ​​custom software and mobile app development companies. “Our approach to development is very different, by design, of course,” said the company’s Chief Technology Officer, Tyler Harmor. And he explained, “We understand that our healthcare customers like culture, have legitimate concerns about security and the protection of their data. And that’s why our development services are done 100% in the United States and in-house. We never outsource or offshore our development or design work.”

Over the past 10+ years, FUSION OF IDEAS has developed custom software and mobile apps for startups such as culture and many large healthcare organizations across the country. “We pride ourselves on maximizing budgets and developing customized and scalable mobile app and software solutions. Developing a mobile app for culture has given our team great insight into our diet and health,” said Harmor. While the company’s US-centric business model addresses security issues, FUSION’s Design-First approach sealed the deal for culture. “We were able to see, touch and test the functionality of our mobile app in the early stages of development, which saved us valuable time and money,” said culturd co-founder Michael Haynes. Additionally, there was a significant benefit to seeing the aesthetics of our mobile app and having the ability to make changes early on in development. “Our mission,” Haynes said, “is to provide a means by which the dietetic field can provide more equitable, inclusive and targeted care. Our app and its built-in matching algorithm give users the best chance to success and the opportunity to drive longer, healthier lives”.

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ABOUT culture:

Based on the East Coast, this startup, founded by a husband and wife, has delved into an area of ​​nutrition largely ignored by the healthcare industry. culturd is a first-of-its-kind digital health care app that connects dietitians to clients with algorithm-driven culture-based matching. The app gives you access to global experts who provide nutritional advice based on your unique cultural dietary pattern. Check out culturd online at: iamculturd.com and download the app now: Google Android or Apple Store.

ON THE MERGER OF IDEAS:

We are tech savvy and problem solvers developing custom software and affordable mobile apps for the healthcare industry. Our Design-First business model and strict 100% USA in-house development policy differentiate us from all other companies.

Find out more about FUSION OF IDEAS at: fusionofideas.com/healthcare

Media contact name: Emma Berry

Title of Media Contact: Marketing Manager

Company Name: FUSION OF IDEAS

Contact phone number: 949.453.0740x.207

Contact email: emma@fusionofideas.com

Website URL: FUSIONOFIDEAS.COM

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