A hybrid compute strategy is key to recession resilience

Cloud and edge computing have skyrocketed in popularity in recent years, and the vast majority of businesses use one or the other. Both computing strategies have unique strengths, but what many organizations don’t realize is that for many industries, adopting a hybrid model, using edge computing and cloud capabilities, creates a seamless experience for both for customers and for organizations.

IT budgets are expected to increase in 2023, but a looming recession adds further strain to the budgeting process. IT leaders are under intense pressure to make strategic technology investments that will drive business growth. No company is likely to waste money on ineffective digital solutions, and when assessing their 2023 budget, organizations need technology assets that improve customer experience, offer optimal flexibility, and help organizations outperform the competition . When implemented correctly, a hybrid computing strategy is an excellent tactic for achieving the following goals:

Customer experience

73% of all US customers list customer experience as a major determining factor in purchasing decisions, surpassing price and product quality.

When used alone, cloud and edge computing have significantly different computing experiences. For example, when using cloud computing over the Internet, businesses regularly encounter performance issues that can disrupt processing times, leading to decreased productivity and customer dissatisfaction. On the other hand, edge computing brings computing resources closer to where they are needed, be it a device or a user, which results in faster data processing. When used in combination, cloud computing makes data more accessible, while edge computing brings data closer to where it’s needed for task completion. This is especially important for industries such as healthcare or banking – whether someone is using an ATM or you are experiencing a medical emergency that requires tasks to be completed quickly – instant data collection and processing is integral.

If a customer is deciding between two companies and one’s website or mobile app takes a long time to load, while the other loads in a fraction of the time, the latter has a significant advantage that translates directly into success of the organization.


The economic downturn has companies across all sectors unsure of what 2023 will bring to their business and looking to invest in scalable solutions that ensure minimal wastage of money. A hybrid computing approach allows businesses to pay for only the computing resources they need, exactly when they’re needed, saving organizations a significant amount of money. When using a hybrid strategy, companies can lease resources as needed through the cloud and scale up or down processing power depending on demand, growth or lulls.

This is especially beneficial for an organization that is planning an initiative that requires high levels of computing power, such as a new app launch, as it can invest in more resources to support expected higher traffic levels. During times of economic turbulence, flexibility and adaptability are needed to succeed: hybrid computing provides both.

Faster product deployment

The IT landscape is changing rapidly and new products and developments are being released at an incredibly rapid pace. To stay ahead of the competition, organizations must be able to develop and launch products faster than ever before, especially in the face of a small developer workforce. A hybrid computing strategy offers businesses the opportunity to get products to market faster by giving them access to highly scalable cloud resources. This then reduces the overall time it takes to launch a new product and ensures organizations only pay for what they need, which is incredibly important when budgets are tight.

In addition to offering a variety of benefits, the power of a hybrid computing strategy lies in the ability of both edge and cloud computing to address each other’s pain points. Where cloud computing lacks computing time, edge computing excels; where edge computing underperforms in terms of easy accessibility to data, cloud computing delivers.


Different industries have different needs, and if an organization is interested in implementing a hybrid computing strategy, it’s important to keep in mind that several industry- or organization-specific factors will impact what the best hybrid computing solution looks like.

For example, if your organization operates in a highly compliant industry, such as finance or government, you need to ensure that a hybrid strategy meets all regulations. For CIOs who are inexperienced in implementing a hybrid computing strategy, they should seriously consider hiring a third party such as a consultant or managed services provider who has experience in the area to offer insight into the implementation of success, how to reap the greatest benefits, and how to avoid any logistical problems.

As organizations look for ways to reduce costs and maintain a competitive edge during volatile economic times, companies that adopt innovative ways to meet and exceed their bottom line will emerge stronger than ever. Conversely, companies that stick to the same strategy they used will fall behind. If an organization is open to innovation and looking to improve processing speed, improve customer experience, and stay ahead of the competition, a hybrid computing strategy can be a smart move to strengthen recession resilience.


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